I use SketchUp every day in the film industry. Now, I use SketchUp on my iPad and take my work wherever I go – the train, on set, etc. Before SketchUp for iPad, I would hand sketch on sets and jot down dimensions on a piece of paper; now, I can do it right there with the Director on my iPad. It’s saved me a lot of design time – about half a day’s work. Plus, I don’t lose any modeling space with the way the UI has been developed. All of the menus are dropdowns, so it saves a ton of space. 3D visualization on iPad has ever been easier.